THE VARG FAMILY

After a surreal morning of trying to get into central London and failing due to student protests; we walked through the empty streets with loud helicopters hovering overhead, the mood was pretty strange, luckily we were able to seek refuge at Varg; possibly the nicest PR company i’ve ever met. The mood was like a family, Jen and I felt right at home, especially with Bob to keep us company! I was completely bewitched by the Maria Nilsdotter collection, totally in love, especially with the gold stacked spiked rings. Another brand that I’d obviously heard of before, but never really delved through rails of was Dagmar; beautifully made, well cut and would awesome up any outfit. One of the Dagmar sisters was in the Varg office when we arrived, she was so sweet and down to earth, it made me fall in love with the brand even more.

I think you’ll be seeing a lot more Swedish brands in my wardrobe in the near future, especially as I discovered that labels like Dagmar and Won Hundred are stocked right on my back door, at the Jaguar Shoes concept store; No-One in Shoreditch, watch out!

Others brands pictured above include Swedish Hasbeens, Dagmar, Cooee, Diana Orving, Finsk, and Stylein.  

Thank you so much to Tove and the Varg team for having me.